Anti-Consumer
![Source Type Inspiration Source Type Inspiration](https://vaughnroyko.com/assets/antisource.jpg)
Source Type Inspiration
Anti-Consumer was a school innitiated project originally assigned to create an anti-war poster. In an effort use our assignment requirements loosely, many creative ideas were thrown around until not only did my project turn into stickers rather than a poster, but also fighting consumerism rather than war.
I began looking at symbols and characters from other languages including Russian, Chinese, Japanese and Arabic. Consumerism is a very global-centric idea where many of the products that we use, eat, and wear could be coming from other places in the world under potentially bad circumstances.
![Sticker Set #1 Sticker Set #1](https://vaughnroyko.com/assets/anti1.jpg)
Sticker Set #1
![Sticker Set #2 Sticker Set #2](https://vaughnroyko.com/assets/anti2.jpg)
Sticker Set #2
Shown above is two sets of stickers that would be cut into fours. The typeface I created melds previously mentioned foreign characters with Helvetica giving unprecedented personality to a font void of all personality. The stickers were created in a fashion that demands attention using the warning sign palette of yellow, black, and red. Users of the stickers would stick them on things appropriate to their message.
![Pattern Backing of Stickers Pattern Backing of Stickers](https://vaughnroyko.com/assets/antiback.jpg)
Pattern Backing of Stickers
This pattern was printed on all the backings of the stickers to further emphasize the message of the sticker, no matter which message was stated.
![Sticker in the Wild #1 Sticker in the Wild #1](https://vaughnroyko.com/assets/antiphoto3.jpg)
Sticker in the Wild #1
![Sticker in the Wild #2 Sticker in the Wild #2](https://vaughnroyko.com/assets/antiphoto2.jpg)
Sticker in the Wild #2
One of the more sarcastic sticker showcased on ice cream with a very true message.
Project completed in 2007.